Harley-Davidson is often regarded as a great company for several reasons:
Brand Legacy: Harley-Davidson has a rich heritage and a strong brand that has become synonymous with American motorcycle culture. The company has been producing motorcycles for over a century, and its name is associated with freedom, individuality, and a sense of adventure.
Product Quality: Harley-Davidson motorcycles are known for their quality craftsmanship and attention to detail. The company has a loyal customer base who appreciates the iconic design, distinctive sound, and the overall experience that Harley-Davidson motorcycles offer.
Community and Culture: Harley-Davidson has built a vibrant community of enthusiasts and riders around its brand. The company actively fosters a sense of belonging and camaraderie through various initiatives, events, and its extensive dealership network. This strong community adds value to the overall ownership experience.
Customization Options: Harley-Davidson motorcycles offer a wide range of customization options, allowing riders to personalize their bikes according to their preferences. This customization aspect has contributed to the sense of individuality and self-expression that is associated with Harley-Davidson motorcycles.
Strong Dealer Network: Harley-Davidson has a well-established and extensive network of dealerships, providing customers with convenient access to sales, service, and support. The company has been successful in building strong relationships with its dealers, ensuring a positive customer experience.
As for ownership, Harley-Davidson is a publicly traded company on the New York Stock Exchange. Its ownership is dispersed among various institutional and individual shareholders who hold shares of the company's stock. The largest shareholders can change over time as shares are bought and sold in the stock market. It's advisable to consult the latest financial information and resources to get the most up-to-date ownership details of Harley-Davidson.