There could be several factors contributing to the difference in visibility between Bajaj Dominar and Royal Enfield models on the road, despite being in a similar price range. Here are some possible reasons:
Brand perception and heritage: Royal Enfield has a long-standing heritage and a strong brand image associated with classic motorcycles. It has built a loyal fan base over the years, and its retro styling and thumping sound are often considered iconic. The brand's history and reputation may attract more buyers compared to Bajaj's relatively newer Dominar brand.
Marketing and promotion: Royal Enfield has invested significantly in marketing and promoting its motorcycles, both within India and internationally. Their marketing campaigns often evoke a sense of adventure and freedom, appealing to a wide range of riders. This extensive marketing and promotion strategy may have helped increase the visibility and desirability of Royal Enfield motorcycles.
Regional preferences: Preferences for motorcycle brands can vary by region. Royal Enfield has historically had a strong presence in certain regions of India, such as North India and parts of the Himalayas, where its ruggedness and performance are well-suited for the terrain. The popularity of Royal Enfield in these regions may contribute to its higher visibility on the road compared to the Dominar.
Product features and styling: Royal Enfield motorcycles, especially the Classic models, have a unique vintage-inspired design that resonates with many riders. The styling, combined with features like the thumping sound and kick-start mechanism, gives Royal Enfield motorcycles a distinct appeal. The Dominar, while offering modern features and performance, may not have the same nostalgic charm that attracts buyers to Royal Enfield models.
Dealer network and service infrastructure: Royal Enfield has an extensive network of dealerships and service centers across India, making it more accessible for potential buyers. The availability of service and spare parts, as well as the overall ownership experience, can influence purchasing decisions. Bajaj may have a comparatively smaller dealer network, which could impact the visibility and adoption of Dominar motorcycles.
It's important to note that the popularity and visibility of motorcycle models can vary over time, and factors such as marketing efforts, product updates, and customer preferences can shift. The Dominar, being a relatively newer brand, may continue to gain traction and visibility as more riders become aware of its features and performance. Ultimately, the choice between Royal Enfield and Dominar would depend on individual preferences, riding requirements, and the overall ownership experience desired by the buyers.