These factors can vary depending on the market and individual preferences of motorcycle buyers:
Brand Value: Royal Enfield is a well-established and iconic brand known for its heritage, classic design, and long history in the motorcycle industry. The brand has a strong following and a reputation for producing reliable motorcycles.
Retro Appeal: The Royal Enfield 650 models (Interceptor 650 and Continental GT 650) have a classic and retro design, which appeals to riders who appreciate vintage aesthetics and a nostalgic riding experience. This unique styling sets them apart from the more sporty or aggressive designs of the other motorcycles you mentioned.
Price Point: The Royal Enfield 650 models are generally priced competitively compared to some of the other motorcycles in their segment. The affordability factor may attract a larger customer base, especially those who are looking for a middleweight motorcycle with decent performance at a more accessible price range.
Riding Experience: The Royal Enfield 650 models offer a relaxed and comfortable riding experience, making them suitable for long-distance touring and leisurely rides. This aspect may appeal to riders who prioritize comfort and cruising over pure performance.
Availability and Dealer Network: Royal Enfield has an extensive dealership network in many countries, which ensures better accessibility to potential customers. A widespread presence and availability of service and spare parts can positively influence sales.
Please note that the reasons for sales performance can be subjective and can vary by region, market conditions, marketing strategies, and the preferences of individual riders. For accurate and up-to-date sales data and a comprehensive understanding of the market, it is best to refer to official sales reports, industry analysis, or consult with motorcycle industry experts.