The BMW logo consists of a circular blue and white design with the letters "BMW" positioned in the top portion. The logo has evolved over time, but its basic elements have remained consistent. The meaning behind the BMW logo is rooted in the company's history and heritage. Here's an explanation of the various interpretations associated with the logo:
Propeller Myth: One popular myth suggests that the blue and white logo represents a spinning aircraft propeller against a blue sky. This interpretation originated due to BMW's early association with aircraft engine manufacturing. However, this theory is not supported by historical evidence, as the logo predates the company's involvement in aircraft engines.
Bavarian State Colors: The blue and white colors in the logo are inspired by the flag of Bavaria, a state in Germany where BMW has its headquarters. The blue and white represent the colors of the Bavarian flag and symbolize the company's roots in this region.
The Rondel: The circular shape of the logo is called a "rondel." It was adopted by BMW in 1917 and is reminiscent of the shape of an aircraft engine's propeller. The rondel was initially used to represent the BMW aircraft engine division and was later retained as the company's main logo.
Letters "BMW": The letters "BMW" within the logo are an abbreviation for Bayerische Motoren Werke, which translates to Bavarian Motor Works in English. This represents the company's full name and identifies the brand.
Overall, the BMW logo combines elements of Bavarian heritage, a nod to its early association with aircraft engines, and the company's name in a distinctive and recognizable design. While there are different interpretations and myths surrounding the logo's origin, the Bavarian State Colors and the rondel shape are the most widely accepted explanations for the logo's symbolism.