BMW has traditionally positioned itself as a premium brand, emphasizing luxury, performance, and innovative features in their vehicles. While some of their models may be priced at the higher end of the spectrum, they have also introduced more affordable options and expanded their product lineup to cater to a broader range of consumers.
For example, BMW has introduced compact models like the 1 Series and X1, which are relatively more accessible in terms of pricing compared to their larger counterparts. They have also expanded their electric vehicle offerings with models like the BMW i3 and the BMW iX3, providing environmentally friendly options that may appeal to a wider range of consumers.
It's worth keeping an eye on BMW's product announcements and market strategies to see if they introduce more vehicles that align with the needs and budgets of the middle-class consumers. Companies often adjust their product portfolios to cater to different market segments and changing consumer demands.