Harley-Davidson has traditionally positioned itself as a brand targeting older and more mature riders, emphasizing the classic and iconic appeal of their motorcycles. While Harley-Davidson has made efforts to expand their customer base in recent years, particularly by introducing smaller and more affordable models, it may be challenging for them to attract a significant number of teenagers or young riders in the same way Kawasaki did with the Ninja in the 1980s.
Kawasaki's success with the Ninja in the 1980s was largely due to its aggressive styling, high-performance capabilities, and affordability, which appealed to younger riders seeking a sporty and accessible option. The Ninja brand became synonymous with speed and excitement, capturing the imagination of many young riders at the time.
Harley-Davidson's brand image, on the other hand, has traditionally been associated with a more laid-back, cruiser-style riding experience and a sense of heritage and nostalgia. While they have introduced models like the Street series and the recent LiveWire electric motorcycle targeting younger riders, Harley-Davidson's overall brand perception may still be more closely tied to an older demographic.
That said, it's worth noting that the motorcycle market and consumer preferences can evolve over time. As Harley-Davidson continues to diversify its product range and explore new segments, they may find ways to appeal to younger riders. Additionally, factors such as marketing efforts, brand perception, and cultural shifts can influence the appeal of motorcycles to teens and young adults.