Royal Enfield has a strong presence in the Asian market, particularly in countries like India where it originated. The brand's motorcycles are popular for their classic styling and affordable price range, which appeals to a wide range of customers.
In recent years, Royal Enfield has focused on expanding its presence and sales in Asian countries. The company has been expanding its dealership network and launching new models specifically designed for the Asian market. For example, they introduced the Royal Enfield Himalayan, a versatile adventure touring motorcycle suited for the diverse terrains found in many Asian countries.
Additionally, Royal Enfield has been actively promoting its motorcycles through marketing campaigns, events, and rider communities. This has helped in creating a strong brand loyalty among enthusiasts and attracting new customers.