Yes, people still buy Bajaj bikes. Bajaj Auto Limited is one of the largest motorcycle manufacturers in India and has a significant presence in the domestic and international markets. Bajaj bikes are known for their affordability, reliability, and fuel efficiency. The company offers a wide range of motorcycles, including commuter bikes, sport bikes, and premium bikes, catering to different segments of the market. Bajaj bikes are popular among customers looking for economical and practical transportation solutions.
Royal Enfield bikes, on the other hand, are known for their unique retro styling, classic design, and iconic appeal. They have a strong following among motorcycle enthusiasts who appreciate the vintage charm and distinctive character that Royal Enfield motorcycles offer. The higher price of Royal Enfield bikes can be attributed to several factors:
Heritage and Brand Value: Royal Enfield has a long-standing heritage dating back to 1901. The brand carries a sense of nostalgia and exclusivity, which contributes to its premium pricing.
Quality and Craftsmanship: Royal Enfield bikes are often perceived as well-built and robust machines. The attention to detail, quality of components, and craftsmanship involved in their production contribute to their higher price tag.
Unique Design and Features: Royal Enfield bikes have a distinctive design language that sets them apart from other motorcycles. The retro styling, vintage-inspired elements, and retro-modern fusion make them stand out and attract a specific target audience willing to pay a premium for such aesthetics.
Limited Competition: In the retro-styled segment, Royal Enfield has relatively limited competition, allowing them to maintain a higher price point.
Engine Capacity: Royal Enfield bikes typically come with larger displacement engines compared to many other commuter bikes. The larger engine size and the associated performance characteristics can contribute to a higher price.
It's worth noting that while Royal Enfield bikes may have a higher upfront cost, their resale value tends to be relatively better compared to some other motorcycles, which can be a factor to consider when evaluating the overall cost of ownership.