Question

Why do people still go for highly-priced Harley Davidson motorcycles in spite of its low and poor performance instead of cruisers like Vulcan 650 providing better power at a cheaper price?

Answer 1

The preference for Harley-Davidson motorcycles, despite their higher price and sometimes lower performance compared to other cruisers like the Kawasaki Vulcan 650, can be attributed to several factors:

1. Brand Image and Heritage: Harley-Davidson has a long and storied history, which has contributed to its iconic brand image. Many people are drawn to the allure of owning a Harley-Davidson due to its association with American motorcycle culture, tradition, and a sense of rebellion. The brand's heritage and reputation can be influential in purchasing decisions.

2. Style and Design: Harley-Davidson motorcycles have a distinct and recognizable design that appeals to many riders. The unique aesthetic, including the V-twin engine configuration, chrome accents, and classic cruiser look, holds a strong appeal for those who value the traditional cruiser style.

3. Sound and Feel: Harley-Davidson motorcycles are known for their distinctive exhaust note and the "lumpy" feel of their V-twin engines. Many riders find this aspect of the Harley riding experience enjoyable and satisfying. The sensory experience, including the rumbling sound and vibrations, can be a significant factor in the brand's appeal.

4. Community and Lifestyle: Harley-Davidson has built a strong community around its brand, fostering a sense of camaraderie and belonging among owners. The social aspect, group rides, and events associated with Harley-Davidson ownership can be influential factors for riders seeking a sense of community and shared experiences.

5. Resale Value and Brand Recognition: Harley-Davidson motorcycles tend to retain their value relatively well compared to some other brands. Additionally, the strong brand recognition and reputation of Harley-Davidson can contribute to higher resale values, which some buyers consider as an advantage when making a purchase decision.

It's important to note that not all riders prioritize performance as the primary factor in their motorcycle choice. Many factors, such as personal preferences, aesthetics, emotions, and the desire to be part of a specific community, can heavily influence purchasing decisions. Ultimately, the choice between a Harley-Davidson or a different cruiser like the Vulcan 650 depends on individual priorities and what each rider values in a motorcycle.