Yamaha Corporation, the parent company of Yamaha Motor Company and Yamaha Corporation of America, has a diverse range of business interests beyond motorcycles. The company was originally founded in 1887 by Torakusu Yamaha as a piano manufacturing company.
Over the years, Yamaha expanded its business into various industries, leveraging its expertise in sound and musical instruments. They applied their knowledge of acoustic engineering and craftsmanship to create high-quality musical instruments, including pianos, keyboards, guitars, drums, and more. Yamaha became renowned for their commitment to producing excellent musical instruments with superior sound quality and performance.
In the mid-20th century, Yamaha recognized the potential of motorized transportation and decided to diversify into the motorcycle industry. Leveraging their engineering expertise and innovative spirit, they applied their technological advancements to create motorcycles that offered reliability, performance, and a thrilling riding experience. Yamaha Motor Company was established in 1955, and since then, it has become one of the leading manufacturers of motorcycles, marine products, and other motorized vehicles.
Yamaha's expansion into motorcycles allowed them to tap into a different market and capitalize on the growing demand for motorcycles worldwide. Despite operating in diverse industries, Yamaha maintains a strong commitment to innovation, craftsmanship, and the pursuit of excellence, which are fundamental values shared across their various product lines.