The relationship between Harley-Davidson and Sturgis, South Dakota, is closely tied to the Sturgis Motorcycle Rally, one of the most famous motorcycle events in the world. Here's a brief history of Harley-Davidson's involvement in Sturgis:
Early Years: The Sturgis Motorcycle Rally traces its roots back to August 14, 1938, when the first Black Hills Classic motorcycle rally was held in Sturgis. This event was organized by the Jackpine Gypsies Motorcycle Club, a local group of motorcycle enthusiasts. Harley-Davidson motorcycles were already popular at the time, and many riders participating in the rally rode Harley bikes.
Harley-Davidson's Support: Over the years, Harley-Davidson has played a significant role in supporting and promoting the Sturgis Motorcycle Rally. The company recognized the event's growing popularity and its alignment with the Harley-Davidson brand and its riders.
Official Partnership: In 1987, Harley-Davidson and the Sturgis Motorcycle Rally formed an official partnership, solidifying the brand's involvement in the event. This partnership continues to this day, with Harley-Davidson being one of the key sponsors of the rally.
Harley-Davidson Plaza: In 2006, Harley-Davidson established the Harley-Davidson Plaza in Sturgis, a venue dedicated to the brand's presence during the rally. The plaza serves as a gathering point for Harley enthusiasts, hosting various activities, concerts, and displays of new Harley-Davidson motorcycles.
Harley-Davidson 75th Anniversary: One of the most significant milestones in the relationship between Harley-Davidson and Sturgis was the brand's 75th-anniversary celebration in 1995. It was a momentous event that drew thousands of Harley riders and enthusiasts to Sturgis, making it one of the largest rallies in the history of the Sturgis Motorcycle Rally.
Continued Participation: Harley-Davidson continues to actively participate in the Sturgis Motorcycle Rally, showcasing their latest motorcycles, organizing rides, hosting entertainment, and engaging with the Harley community.
The Sturgis Motorcycle Rally has become an iconic event, attracting motorcycle enthusiasts from around the world. While it is not solely dedicated to Harley-Davidson motorcycles, the brand's strong presence and historical connection with the rally have made it a significant part of the event's fabric.