Harley-Davidson has had several logos throughout its history. Here are the significant logos associated with the brand:
Bar and Shield (1903-present): The Bar and Shield logo is the most iconic and recognizable symbol of Harley-Davidson. It features a black and orange shield with the words "Harley-Davidson Motorcycles" written in a banner at the top and a bar running through the middle with the initials "H-D." This logo has gone through various iterations and modifications over the years but has remained a core element of the brand's identity.
Motor Cycles (1910-1930): During this period, Harley-Davidson used a circular logo with the words "Harley-Davidson" in the top half and "Motor Cycles" in the bottom half. The logo featured wings on either side of the circle and a motorcycle in the center.
Wings (1930-1940): In the 1930s, Harley-Davidson introduced a logo that featured wings on both sides of the Harley-Davidson name. This logo was commonly seen on gas tanks and fenders of Harley-Davidson motorcycles.
Willie G. Skull (1980-present): Designed by Willie G. Davidson, the grandson of one of the company's founders, this logo depicts a stylized skull with wings. The logo has become associated with the brand's custom and performance-oriented motorcycles.
Bar and Shield with Eagle (1990-present): In the 1990s, Harley-Davidson introduced a variation of the Bar and Shield logo that included an eagle perched on top of the shield. This logo is often used in conjunction with the traditional Bar and Shield design.
These are just a few of the notable logos used by Harley-Davidson over the years. The company has employed various other designs and modifications, including anniversary logos and special edition logos. Each logo reflects different eras and styles, contributing to the rich history and brand identity of Harley-Davidson.