There could be several reasons why the Indian motorcycle brand may not have a significant presence in the large motorcycle segment like Harley-Davidson or BMW. Here are a few potential factors:
Market Strategy: Indian Motorcycle might have chosen a different market strategy and focused on a specific niche or segment of the motorcycle market rather than directly competing with Harley-Davidson or BMW. They may have decided to cater to a different target audience or prioritize other aspects such as style, performance, or affordability.
Brand Identity: Each motorcycle brand has its own unique identity and heritage. Indian Motorcycle may have positioned itself differently in terms of brand image and focused on preserving its own historic legacy rather than directly challenging the larger motorcycle manufacturers.
Manufacturing Capability: The production of large motorcycles requires significant investment in terms of engineering, manufacturing, and supply chain management. Indian Motorcycle might have made a strategic decision based on their manufacturing capabilities, focusing on smaller or mid-sized motorcycles where they have a competitive advantage.
Market Demand: The market demand for large motorcycles can vary depending on regions and customer preferences. Indian Motorcycle may have identified stronger demand or growth opportunities in other motorcycle segments, such as cruisers, touring bikes, or smaller displacement motorcycles, and chosen to focus on those areas.
Financial Considerations: Entering the large motorcycle segment requires substantial financial resources for research and development, marketing, and establishing a dealer network. Indian Motorcycle might have made a decision based on their financial situation and determined that focusing on other segments or initiatives would be more viable.
It's important to note that these reasons are speculative, and without specific information from Indian Motorcycle's management, it's challenging to provide a definitive answer. Market dynamics and strategic decisions can vary over time, and a brand's priorities may shift based on various factors.