To become a Harley-Davidson dealer, there is a specific process that interested individuals or businesses need to follow. Here are the general steps involved:
Meet Eligibility Requirements: Harley-Davidson has specific eligibility criteria that potential dealers must meet. These criteria may include financial stability, business experience, market potential, and a commitment to the Harley-Davidson brand.
Submit an Application: Interested parties need to complete an application form provided by Harley-Davidson. The application typically includes detailed information about the individual or business, financial statements, business plans, and other relevant documentation.
Location Assessment: Harley-Davidson assesses the potential dealership location to ensure that it meets the brand's requirements and market potential. Factors such as demographics, market demand, and accessibility may be considered.
Dealer Agreement: If the application is successful and the location meets the brand's criteria, Harley-Davidson will offer a dealership agreement. This agreement outlines the terms, conditions, and obligations for becoming a Harley-Davidson dealer.
Training and Certification: Once the dealer agreement is signed, the new dealer is required to complete training and certification programs provided by Harley-Davidson. These programs cover various aspects of operating a dealership, including sales, service, marketing, and customer experience.
Facility Setup and Inventory: The dealer is responsible for setting up the dealership facility, which includes creating a showroom, service center, and other necessary areas. Additionally, the dealer needs to order and maintain an inventory of Harley-Davidson motorcycles, parts, and accessories.
Ongoing Support and Compliance: Harley-Davidson provides ongoing support to its dealers through various programs and initiatives. Dealers are expected to comply with the brand's standards, policies, and guidelines to maintain the integrity of the Harley-Davidson brand.
It's important to note that the specific process and requirements may vary based on the region and local regulations. If you are interested in becoming a Harley-Davidson dealer, it is recommended to reach out to Harley-Davidson directly or visit their official website for detailed information and guidance on the specific requirements and procedures in your location.