Please note that the market dynamics may have changed since then, so it's always a good idea to refer to the latest information from reliable sources.
Product Offering: The competitiveness of motorcycle brands depends heavily on their product offerings. Factors such as design, features, performance, reliability, and pricing can influence consumers' preferences. If TVS motorcycles are perceived to have inferior features or performance compared to Suzuki or Bajaj, it could affect their ability to compete effectively.
Brand Perception: Brand reputation and perception play a crucial role in the success of any product. Suzuki and Bajaj have established themselves as popular and reliable motorcycle brands over the years. If TVS motorcycles have faced issues related to quality, customer service, or reliability, it could impact their competitiveness and consumer trust.
Marketing and Promotion: Effective marketing and promotional strategies help create awareness and build a brand's image. If TVS lags behind its competitors in terms of marketing efforts, it may struggle to reach and connect with potential customers, limiting its ability to compete effectively.
Distribution and After-Sales Service: Having a well-established distribution network and reliable after-sales service is vital for the success of any motorcycle brand. If Suzuki or Bajaj have stronger dealer networks or provide better after-sales support, it can give them a competitive edge over TVS.
Market Trends and Innovation: The motorcycle market is constantly evolving, and brands that can adapt to changing consumer preferences and incorporate innovative features tend to stay competitive. If TVS fails to keep pace with the latest market trends or lacks innovation in its product offerings, it may struggle to compete with more progressive brands like Suzuki and Bajaj.
It's important to note that these points are general considerations, and the specific challenges faced by TVS motorcycles may vary based on regional markets, product segments, and other factors. To have an accurate understanding of the current situation, it is advisable to refer to the latest industry reports and analysis.