Harley-Davidson has traditionally appealed to a more mature demographic and has not actively targeted the teen market in the same way Kawasaki did with the Ninja in the 1980s. Harley-Davidson's brand image is often associated with a sense of heritage, freedom, and a specific lifestyle, which has resonated more with older riders.
That being said, Harley-Davidson has recognized the need to expand its customer base and has made efforts to attract younger riders in recent years. They have introduced new models with a more contemporary design and lighter weight, such as the Street series, aimed at appealing to a younger demographic. Additionally, Harley-Davidson has been involved in initiatives to support rider training and education, engaging with younger riders and introducing them to the world of motorcycling.
While it may be challenging for Harley-Davidson to replicate the same level of success and appeal to teens as Kawasaki did with the Ninja in the 1980s, they are actively working to attract a broader range of riders, including younger individuals. Ultimately, the success of any brand in attracting teens to motorcycles depends on various factors, including marketing strategies, product offerings, and cultural trends.